A strong online presence is important to any business as more and more clients are using the internet to research and select companies or products they want to use. Creating robust digital content gives potential clients information they need about what you offer, builds trust in your brand, and leads to sales. It will also save you money in the long run, as the ROI for content marketing is higher than traditional marketing. What is Content Marketing? Content marketing is the “show not tell” ... More Info
IF SOCIAL MEDIA ISN’T PART OF YOUR LAW FIRM’S MARKETING STRATEGY, IT SHOULD BE
Social media may not be at the forefront of your mind when it comes to what it takes to keep your law firm running. However, using digital spaces to put your firm in the forefront of people’s minds takes you from vague awareness to a reputation as a trusted firm. By using social media as part of your marketing strategy, you will move your brand forward, create an audience of potential clients, and garner more leads. Social media greatly improves recognition and trust by: Creating Brand ... More Info
DIGITAL MARKETING TRENDS YOU NEED TO IMPLEMENT IN 2021
Last year, words like contactless payment/delivery, virtual events, and pandemic were a far-off concept. Now, we attend conferences, school, and museums from our couch. At the same time, the social and political landscape in our country has gone through a dramatic shift. With the world evolving so quickly, your digital marketing must reflect that. Taking all of that into account, even when the world returns to the “new normal,” it doesn’t mean our marketing strategies should. What trends ... More Info
