A strong online presence is important to any business as more and more clients are using the internet to research and select companies or products they want to use. Creating robust digital content gives potential clients information they need about what you offer, builds trust in your brand, and leads to sales. It will also save you money in the long run, as the ROI for content marketing is higher than traditional marketing. What is Content Marketing? Content marketing is the “show not tell” ... More Info
IF SOCIAL MEDIA ISN’T PART OF YOUR LAW FIRM’S MARKETING STRATEGY, IT SHOULD BE
Social media may not be at the forefront of your mind when it comes to what it takes to keep your law firm running. However, using digital spaces to put your firm in the forefront of people’s minds takes you from vague awareness to a reputation as a trusted firm. By using social media as part of your marketing strategy, you will move your brand forward, create an audience of potential clients, and garner more leads. Social media greatly improves recognition and trust by: Creating Brand ... More Info
KEEPING YOUR TEAM TOGETHER…EVEN WHEN THEY’RE APART
Keeping teams motivated, engaged, and connected while remote has been a challenge for businesses across the country. Company surveys show that many of their best employees feel isolated or lonely, their accomplishments go unrecognized, and their trust in their colleagues has diminished during the pandemic. Formerly brick and mortar offices around the country have made great strides in creating a robust work-from-home environment for their teams, but there remains a long way to go. The next step ... More Info
DO YOUR EMPLOYEES KNOW HOW TO PROTECT THEMSELVES FROM A CYBERSECURITY BREACH?
With employees around the world working from home and remote locations, the threat of cybersecurity attacks has never been higher. In 2020, Covid-19 spread at an alarming rate and, parallel with that, so did security breaches. Top cybersecurity experts report nearly 4,000 cybersecurity attacks a day since the pandemic began, an increase of more than 400% over prior years. A successful attack can take a business offline for days, resulting in compromised data and lost revenue. Ongoing ... More Info
YOUR LAW FIRM’S FUTURE: ARE YOU PREPARED?
Your attorneys are prepared every day to advocate for justice when worst-case scenarios occur for clients, but is your firm prepared for a disaster? Some small and mid-sized firms never recover from catastrophic events, while others have to shut down for weeks or months, experiencing lost revenue, missed clients, and liability when secure information is compromised or inaccessible. You can protect your firm’s reputation and future by creating a business continuity plan (BCP) to ... More Info
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